What Is SEO and How Does It Work?
Search Engine Optimization Imagine you’ve opened a charming coffee shop in town. You’re proud of the cozy ambiance, the perfect espresso shots, and the freshly baked pastries. But there’s a problem: few people know you exist. You could have the best coffee in the world, but without customers, it’s just a well-kept secret. That’s where SEO comes in. SEO, or Search Engine Optimization , is like a digital signboard that guides people to your coffee shop—or in this case, your website. It’s a way of helping search engines like Google understand what your website is about and why it’s relevant to what people are looking for. Let’s break it down. SEO: The Basics At its core, SEO is about visibility. Think of search engines as librarians for the internet. When someone types a question or a keyword into the search bar, the “librarian” fetches the most relevant answers from billions of pages. SEO helps ensure your website is among those answers—and ideally, at the top of the list. This i...